Fashion/Lifestyle  |  Conversions

Outbrain Drives 36% Higher Avg. Order Value

Reiss is a modern, global brand that offers highly coveted, fashion forward womenswear and menswear. The highly stylized Reiss blog contains a wealth of high-quality editorial content, including image-rich posts, look-books, videos, and collections. Packed with beautiful imagery and quality insights, all Reiss content is created by its in-house content team and through various content partnerships.

Overview

Working closely with their digital media-buying agency, Threepipe, Reiss wanted to drive traffic to its high impact blog pages. It was also keen to test and determine whether users that were driven to content rich pages would convert to purchasing.

“ A strong content strategy allowed us to rise above the noise and we have worked hard with our partner Threepipe to create a blog experience that engages with our fashion conscious followers in a relevant, informative and entertaining way. Outbrain has helped us to amplify our efforts and reach the right audience, placing our content and ultimately our products in front of them in a truly native way. Ultimately users that consume Reiss content via Outbrain, and then go on to purchase, have been shown to spend more than those compared to display media. Outbrain is now an always on partner on our media plans and content amplification now is a key pillar for us. “

- Giedre Guntulionyte, Customer Acquisition Manager at Reiss

Solution

To drive the reach and discovery of its blog content and boost engagement amongst its target audience, Threepipe and Reiss worked with content discovery platform Outbrain. Reiss content was amplified across the Outbrain network and delivered across desktop, tablet, and mobile to readers who were most likely to be interested in it, drawing on the discovery network’s sophisticated and proprietary algorithms. Outbrain also worked closely with Threepipe, offering support and training to ensure the Reiss campaign ran smoothly and was successful in driving exposure and engaged consumers.

Results

Reiss uses Outbrain to drive high-value interactions and sales. Outbrain outperformed all other platforms in driving customers that converted to high-value sales. Content that performed particularly well combined timely trends with recommendations on what to wear.

*Compared to display media. Data pulled over a 7 month period (March to September 2014)